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Unique Audience - What is it?

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"Unique Audience" is the total number of visitors who visit a website or use an application at least once in a given period. Multiple visits to the website or application within the same time frame are only counted once.

Unique Audience helps provide a picture of the reach of a particular website, whereas 'visits' help provide a picture of frequency and engagement.

Also referred to as "Unique Visitors."

Source: Nielsen/Net Ratings, Hitwise


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